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Claude and Tradify: Quote Follow-Ups Drafted Before Smoko

July 2026 · 6 min read · Industry Guide

A quote on a clipboard with a follow-up loop arrow and a terracotta sent tick
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Most trades businesses in Australia already run their jobs through Tradify. The quotes go out, the invoices get raised, and the schedule holds together. The gap is almost never the quoting itself. It is what happens after the quote lands in a customer's inbox and then sits there, unanswered, while you are up a ladder or halfway through a wet weather delay.

Chasing those quotes is the work nobody has time for. A follow-up that arrives two days after the quote wins jobs that a follow-up two weeks later quietly loses. This is exactly the kind of repetitive, judgement-light writing that Claude handles well, and it slots neatly alongside the data you already keep in Tradify.

Why quote follow-ups fall through the cracks

A typical Sydney electrician or plumber sends somewhere between 15 and 40 quotes a month. Conversion sits around 30 to 40 percent, which means more than half of those quotes never turn into work. A slice of that lost half is genuinely dead. But a meaningful share is simply forgotten, by you or by the customer, and a well-timed nudge recovers it.

Run the numbers on your own book. If a single recovered job is worth $2,500 and a disciplined follow-up habit rescues just two extra jobs a month, that is $60,000 a year that was otherwise walking out the door. The barrier has never been the value of following up. It has been finding a spare 20 minutes at the end of a long day to write something that does not read like a form letter.

What Claude actually does with your Tradify data

Claude does not replace Tradify. It sits beside it and turns the raw quote details into a short, human follow-up message that sounds like you wrote it. You give it the job context, it gives you a draft you can read in ten seconds and send, or adjust first. Nothing goes out without your say-so.

A practical setup looks like this:

  • Export or copy the open quotes from Tradify, including the customer name, the job description, the quoted figure, and the date the quote was sent.

  • Ask Claude to draft a follow-up for each quote older than three days, matched to the job type and the customer's history with you.

  • Review the drafts in one sitting, adjust anything that feels off, and send them from your own email or Tradify's messaging.

  • Log the outcome so the next round of follow-ups knows who has already replied and who has gone quiet.

The tone matters more than the mechanics. A follow-up to a repeat customer who has used you for five years should read differently from one to a cold enquiry off a Google search. Claude adjusts the warmth, the length, and the level of detail based on what you tell it about the relationship, so the messages do not all sound like they came off the same production line.

A quick example

Say you quoted $8,400 to rewire a Brisbane cafe fit-out and heard nothing for four days. Instead of a blunt "just checking in", Claude can draft a note that references the specific scope, offers to walk through the switchboard line item that often causes hesitation, and gives the owner an easy way to say yes or ask a question. That specificity is what separates a follow-up that gets read from one that gets deleted.

Keeping it compliant and on-brand

Two things worth getting right early. First, if you are storing customer contact details and job history, treat that data the way the Privacy Act expects: keep it to what you need, and do not paste anything sensitive into tools you have not vetted. For a sole trader or a small crew, the practical rule is simple. Use the job description and the quote figure, not a customer's payment details or personal notes.

Second, keep the follow-ups sounding like your business, not like generic marketing. The fastest way to lose a trades customer is to send them something that reads like it came from a call centre. Give Claude a couple of real examples of how you normally write, and it will match your voice closely enough that customers cannot tell the difference.

The point of all this is not to send more messages. It is to send the right message at the right time without it eating your evening. The quoting is already handled. The follow-up is the bit that has quietly been costing you jobs, and it is the bit that a well-set-up assistant closes.

Start small. Pick the ten oldest open quotes sitting in your Tradify account right now, draft follow-ups for all of them in one go, and send them this week. That single batch will usually tell you within a fortnight whether the habit is worth keeping, and most trades operators find at least one job they had written off comes back to life. Once the routine proves itself, you can set aside the same twenty minutes every Friday afternoon and let it run as a standing part of how the business chases work.

If you want a hand setting this up against your own Tradify workflow, book a free brainstorm and we will map it to how your business actually runs.

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